Brad Cuddy

About Brad

Brad Cuddy leads Bitcoin strategy at Cholla Inc., where he directs mining operations, treasury strategy, and education programs that position Bitcoin as both a flexible load for the grid and freedom money for the world.

After earning a B.S. in Petroleum & Natural Gas Engineering from Penn State, Brad cut his teeth as a Schlumberger field engineer on rigs from the North Sea to the Gulf of Mexico. In 2021, he pivoted from hydrocarbons to hash, joining Great American Mining to deploy off-grid Bitcoin mines in the Bakken. Today, he brings that same playbook to Cholla's on-grid initiative in ERCOT's Load Zone West. He oversees procurement, construction, commissioning, and round-the-clock operations of roughly 1,700 servers at the company's Innovation Lab. Brad also structures partnerships with miners, generation and storage developers, and data centers, all built on shared infrastructure, pioneering the future of energy-backed compute infrastructure.